Joseph Kaselow

News Organizations and Titles: Columnist, Backstage, 1980s; free-lance writer for trade publications, including DM, 1980s; columnist, The New York Post, 1977; columnist, World Journal Tribune, 1966-67; columnist, New York Herald Tribune, 1952-66; business reporter, New York Herald Tribune, 1939-52, with a two-year interruption to serve in the Navy during World War II; reporter, New York Herald Tribune, 1937-39.

Legacy: Mr. Kaselow's daily column, "Along Madison Avenue with Kaselow," was considered required reading for those in the advertising industry. He was known as the dean of advertising columnists.

Personal: Born about 1913, in New York City; died April 9, 1986, in Ridgewood, N.J.

Family: Married Alice Davidson; three children, Evelyn Kaselow Saphier, Joseph and Frederick.

Education: Cornell College, Mount Vernon, Iowa, 1934.

What others have said about him: New York Times advertising columnist Philip A. Dougherty: "He was a very honest, decent competitor, very knowledgeable. No one, no one, had a bad word to say about Joe Kaselow, and that is very unusual (considering) the people he covered and the people he competed against. He was a lovely writer as well."

Carl Spielvogel, chairman and CEO of Backer & Spielvogel, who was an advertising columnist for The New York Times prior to Mr. Dougherty: "We used to travel on the overnight train to the Greenbrier together (to the annual meeting of the American Association of Advertising Agencies) because in those days you couldn't fly into the Greenbrier, and invariably we'd have an all-night poker game going, and Joe never ran out of stories. He was very self-effacing, with a very wry sense of humor. And he was a first-class journalist."